Pienkowski Law
Identity Design
The Brief
Pienkowski Law came to us wanting not just a typical law group logo, but a memorable mark that had a meaning behind it. He wanted us to view his company less as providing legal services, and more as a lifestyle brand that felt modern and unique from the standard in the law field.
Our Thoughts
We dove into what Pienkowski wanted his identity to represent: The Symbol of Saint Mark. A double entendre representing both his personal name and a symbol of wisdom and knowledge as a winged lion. From there we explored simplifying that concept and developing a Mark (pun intended) that would be meaningful, memorable and functional.
Inspiration
The Lion of Saint Mark
