THE RATHERSHACKS
VIDEO PRODUCTION
THE BRIEF
When owners of the RatherShacks, Kat and Sam approached us, it was clear they embodied the laid-back essence of Folly Beach, otherwise known as the Edge of America. With a dozen or so distinctively named shacks like ‘Surf Shack’ and 'Chill Shack', they were all about that coastal feel. Our task? Dive into the heart of Folly, crafting videos that spotlight each shack's unique charm and paint a vivid picture of sunlit beach days, lively nights, and the nearby allure of Charleston.
OUR THOUGHTS
Diving into the RatherShacks project felt like uncovering a hidden gem. Each shack had its own character, a quiet nod to the laid-back essence that Folly Beach is known for. Our journey was about translating this understated charm into visuals — not just showcasing a space, but evoking a mood. A mood where life's pace is just right, moments are savored, and every detail feels like an invitation to relax and simply be.
