Sports & Event
Identity & Design
Branding in the sports world is a passion for us. Growing up as athletes - and still being fans today - sports design is the perfect blend of work and nostalgic fun. Our experience goes back 13 years from when our art director designed for EvoShield, the official protective gear of Major League Baseball, and had the opportunity to brand pro guys like Yadier Molina. Since then, we’ve helped bring teams and events to life with design that is both beautiful and functional.
Bold & Functional
The key to a successful sports brand is to be bold! From a functional standpoint, the identity needs to cover a wide spectrum of applications and stay true to itself and recognizable. From embroidered hats to screen printed shirts to small pins from the fan shop. Building equity and love from fans requires consistency.
Cape Cod Outlaws
Stoneham Sabers
Nootricious Crossfit Championships
Yadier Molina
The goal was to incorporate a few different elements in one icon mark. The Puerto Rico flag to represent Molina’s heritage, the number 4 to represent his number, and the initials YM.